All in all, the talks assist you in developing a male persona in which you are not encouraged or expected to be a woman's therapist, the nice-guy who is willing to be used as a woman's dolly who gets no sex. Remember the Cookie-Stopper: "Stop, I'm not your therapist; when you're with me, we have fun!"
-A review from Bonehead in Toronto

I went to the lecture because I was always "just friends" with girls so I was excited to directly address the issue and understand it using the emotional needs model. The tactics to actually turn a friend into a lover, from a man who's done it himself, I think makes this one of the most valuable lectures from Frank thus far. - Artisan in Toronto

I was fortunate enough to have spent one-on-one consultation time with Frank on this very subject, so this lecture was a review for me. But I can tell everyone that simply put, IT WORKS. How do I know? Because I tired it and succeeded.

Before I met Frank, there was a girl that I had held a candle for, for SEVEN YEARS. I was deep in the familiar and dreaded "Friend Zone" with her, and at the time, I was starting to learn how to get this part of my life handled. I was learning some new skills that I was excited to put into practice, but I was definitely not at the skill level where I could get her, and even if I could, Frank warned that I needed the passage of time to both develop further and to create a window of opportunity for her to re-categorize me - one of Frank's principles is that women put men into categories, and I was in the friend category.

I had a coffee date with her, and it was very difficult for me to do, but I trusted Frank so I called her and cancelled it, and then stopped all contact for a year. This was not easy to do at all, in fact it was downright painful. During that time, I had a number of mentors (including Frank), top guys in the field, that I worked with on developing myself.

When it came time, we re-connected, and the moment we met, she looked into my eyes, and I already knew that she had no choice but to re-categorize me. And she did, after testing me especially hard (just as Frank said she would, because she wanted to make sure this was a real change and not an act). The dynamics of how we related completely changed, there was massive sexual tension, this time not just from me but from HER as well. Simply put, I was amazed.

Just stop, for a moment, and imagine, what it would be like, to be wanted, FINALLY by someone you desire very much, and for so long, AT LAST. It's a feeling like no other, and you can feel it now.

Turning a friend into a lover is a legend amongst men, a "Holy Grail", because every man has suffered the pain of unrequited love. Men throughout the ages have tried many ways to overcome this, and the few that succeed don't know how they did it, attributing their good fortune to divine intervention or just good old fashioned dumb luck.

Frank takes the luck out of the situation and replaces luck with the principles for success. The principles are sound, and I know because I used them and they work. Thank you Frank - RedShirt in Toronto

This lecture really struck close to home, given what drove me to study seduction and relationships in the first place. Frank has already discussed the emotional cookie men (henceforth ECM) in his second book, "Everything Out of Her Mouth is a Test". Over the early parts of the lecture, he recaps what he had already written briefly before supplementing it by an indepth analysis of how women only think in rigid categories, that the ECM has fallen into one of the more horrible ones, which emotional needs the ECM violates and addresses, how he does so, and what are the consequences he must face as a result. I realised that I was a horrendous ECM; But now, thanks to Frank, I not only renewed my resolve to never become an ECM to any broad ever again, but also how exactly not to.

One interesting thing that Frank mentioned was the ten-year-rule - that in ten years' time, chances are that the people currently in your life will no longer be there. I think this rule does different things for different people. What I got out of it is to not be too attached to anyone in my life, be it chicks, family members, or friends, because looking back, that was more or less how everyone I knew viewed and treated me, so I guess it's only fair. Once you understand the ten-year-rule, really grasp it on both an intellectual and visceral level, you will no longer fear abandonment. A real man faces the world alone, without backing down or flinching.

The most valuable part, I suppose, for all of us, were the tactics to turn a female 'friend' into a lover. Early in the lecture, Frank defined a female friend as a woman who is either a) having sex with you or b) helping you meet other girls. If a chick doesn't do this for you, then she's not a friend, and is at best an ally or at worst an enemy.

The tactics:
1) initiate a break in contact. The chick has already categorized you as an ECM and no matter how well you address her ENs from that point on, you won't stand a chance, because everything you do gets filtered through the ECM filter. Breaking all contact with her for a substantial period of time weakens her filtering image, thereby giving you a window of opportunity later on.
2) Be committed to change. Also, 'being yourself' is bull. A man must be willing to do whatever it takes to get what he wants, even if this includes killing his former self completely. Frank's discussion of this part spoke strongly to me. A huge part of my personal development is the gradual murder of the person I was. I've forced myself to assume new values while condemning my old ones. I also ditched all my old friends, leaving me no retreat. In this way, I'd either complete my metamorphosis or die. Such was my resolve. I found that it was necessary for me to generate a great amount of murderous hatred for my old self so that I can kill him slowly and painfully, day by day. This is what it took for me to get to where I am, and it was painful, but I have no regrets.
3) Communicate to the girl that you're a different person and be ready for the most horrendous barrage of tests because the girl will by default try her best to slot you back into your old category. A man must take every vulnerability shared with her and be ready to reframe in a way that addresses her ENs. The testing will be especially vicious. One way to expedite this is to use what Frank calls a catharsis story, a story about something that caused you, a man, to begin changing his life. She will have reason to believe that you've legitimately changed and categorize you accordingly.

Finally, you must have sex with her when it is time or all your efforts will be for naught. - Shura in Toronto