John asked for people to review his e-book, Secret Skills of Personal Training and I jumped at the chance. As a back round about myself I have been in the Training industry for about 3.5 years now and depending on what point in my career you look at have had both a lot of success and have sucked pretty bad.

John’s description of the book is as follows:
[quote]
The book is about starting out in the personal training field--it is NOT about "how to sell"..."make MILLIONS"...or "training SECRETS Revealed".... It discusses the necessary characteristics to become successful at dealing with clients, training them, retaining them, and overall becoming a swell trainer. Are their books out there like this? I dunno... maybe, but they're probably weren't written by trainers.
[/quote]

The first thing I have to say is that I have never read or seen a book like this that covers the topics John does. So if they are out there, they aren’t very good. John touches on a lot of areas that I haven’t seen covered in any other fitness education materials, and I have read a lot of them.

While he does mention that it isn’t a sales book he does cover a lot of what is necessary to truly sell, not closing techniques and marketing advice, but how to be empathetic and learn what a client really wants.

He does a great job of outlining the most ignored portion of personal training, the Personal part. Most people decide to get into fitness because they love fitness, not because they love people. There is a huge difference and John does a great job explaining this and elaborating about necessary traits. The book is worth the cost for his “Instruct, Inspire, Integrate” model. It’s just a brilliant concept that should be emphasized much more than it is.

The best part of the book is that it not only gives a lot of great tips, but it helps you plan for how to get started. From just starting a career in fitness, to gaining clients, to keeping old ones while still getting new ones John covers it all.

This product is defiantly a great buy for anyone who is thinking about a career in fitness. Even with a couple years experience under my belt and having read plenty of fitness education materials I picked up a lot from the book and am very glad I got a chance to read it. If you are the type of trainer who is looking at you schedule wishing you had more clients or wondering why your clients never stay, this book is for you. If you are in another field but thinking of making the switch to fitness, this book is for you.

Danny King, Personal Trainer