How Cults Seduce
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How Cults Seduce?
Cults are religious sects. Companies on the other hand are places people work and others buy stuff from.Our investigation of the marketing tactics of cult organizations – the Scientologists, Jehovah’s Witnesses,Moonies, Maharishi’s and others - relied on eye witness testimonies from past cult members, as well as reports by cult watchers. The evidence reveals a high degree of consistency between cults in their overall pattern of activities.
Cults have a bad name, for being overly manipulative in attracting, retaining and profiting from members.
Marketing has drawn similar criticisms, albeit in a milder form (eg “No Logo”).
Ethics should be judged by the result, not just the act.Preview this e-book for more info.
Cults are religious sects. Companies on the other hand are places people work and others buy stuff from.Our investigation of the marketing tactics of cult organizations – the Scientologists, Jehovah’s Witnesses,Moonies, Maharishi’s and others - relied on eye witness testimonies from past cult members, as well as reports by cult watchers. The evidence reveals a high degree of consistency between cults in their overall pattern of activities.
Cults have a bad name, for being overly manipulative in attracting, retaining and profiting from members.
Marketing has drawn similar criticisms, albeit in a milder form (eg “No Logo”).
Ethics should be judged by the result, not just the act.Preview this e-book for more info.
