Percepción de credibilidad del portal universitario Universia Colombia – www.universia.net.co

by Tania Lucia Cobos Cobos

Percepción de credibilidad del portal universitario Universia Colombia – www.universia.net.co by Tania Lucia Cobos Cobos (Book) in Ordenadores e Internet
Copyright: © 2008 Tania Lucía Cobos Cobos Standard Copyright License
Language: Spanish
Country: Colombia
Edition: Primera edición

Printed: 198 pages, 8.5" x 11", perfect binding, full-color interior ink

Download: 1 documents, 6505 KB

Description:

Basada en la investigación "How do people evaluate a web site's credibility?" del Laboratorio de Tecnologías Persuasivas de la Universidad de Stanford, este proyecto traspola 10 de las 18 variables y analiza la credibilidad de un sitio de alto tráfico y de referencia para el mundo universitario como lo es Universia Colombia. Esta tesis de grado fue elaborada para optar por el título de Especialista en Periodismo Electrónico de la Universidad Pontificia Bolivariana (Colombia).

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