Description:

Search Engines matter. "Do you know where your Website ranks? How to Optimize Your Website for the Best Possible Search Engine Results" includes a dozen effective Search Engine Optimization techniques in an easy-to-read, easy-to-follow book. Techniques include: define your keywords and phrases; think vertically, horizontally and geographically when defining keywords; borrow and barter reciprocal links; use consistent, text-based site navigation menu; use keyword alternative text tags with graphics; combine keywords with Flash and other "non-text" objects; build a text-based site map; use keywords in your Meta Tags; change your keywords from page to page; ensure all content includes keywords; discover how a Yahoo! Directory listing can help; submit your site to Search Engines; consider blogging. * Choose from stitched paperback or electronic PDF format; 13 chapters; 18,00 words.