Description:

Few products have ignited interest in the digital photo printing market more than photo books. While the 4-by-6 snapshot was the fuel for driving 20th century amateur photography, the photo book is the new standard for high-end digital photofinishing. Not only can today’s snapshooters get astonishing quality, but creative options are also expanded. Rather than stored in a shoebox, the photo book offers consumers the chance to archive and share their precious memories in a classic way. Today’s photo retailers and photographers are looking at ways to educate consumers about photo books, and are developing products to meet their needs. Photo books can be designed around many different themes, including holiday celebrations, weddings, reunions and more. On the following pages, PMA has assembled basic information on photo books – who’s buying them and what is the market potential – as well as some practical information for getting started in the business.