Description:

This book provides an easy to understand yet comprehensive view of using Viral marketing to tie the new online marketplace together --a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day. This book takes a high altitude look at online marketing options, showing us how they developed, why they're important, how they work, and why they work. It jumps into the trenches and shows us how to actually use the tools and implement programs.