Brand Camp
Paperback, 98 pages
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The first collection (2004) from Tom Fishburne's Brand Camp series. Includes over 80 cheeky marketing cartoons from 2002 to 2004. Brand Camp cartoons cover provocative business issues on marketing, innovation, sustainability, design, and management. First drawn on the backs of Harvard Business School cases as a popular student strip and later emailed to a handful of colleagues at General Mills, Brand Camp has grown by word-of-mouth to reach thousands of marketers each week and appears regularly in blogs, web sites, and publications such as Brandweek, Market Leader, and the Asian Wall Street Journal.
