Getting Real: The smarter, faster, easier way to build a successful web application
Paperback, 194 pages
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Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas.
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book.
37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people...More >
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book.
37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people...More >
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Lulu Sales Rank: 3
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Product Details
| ISBN | 978-0-578-01281-0 |
|---|---|
| Publisher | 37signals, LLC. |
| Copyright | ©2006 37signals, LLC. (Standard Copyright License) |
| Language | English |
| Country | United States |
| Publication Date | October 19, 2009 |
| Lulu Sales Rank | 3 |
| Page Count | 194 pages |
| Size | U.S. Trade |
| Binding | Perfect Bound |
| Interior Color | Black And White |
Listed In
Business & EconomicsMore from 37signals , Jason Fried, David Heinemeier Hansson, Matthew Linderman
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