The Value Calling Book is very up to the point, direct in its approach to the sales. It helps reader understand what is the way of generating new sales based on the system that eventually follows the logic of the system in place and reduce the agony of producing new sales right from the scratch again and again.

The key notion is in "value" proposition. In approaching potential customer it is essential to reveal "what is there for him or her" and if there is a match - the sales is immanent and the customer may be part of the system that re-generate the sales ...

What really makes this book worth having is that insider perspective of someone who has been there and done that. It means it is not just theory, but blueprint for successful sales based on the method that works. That is testimony and know how of the entrepreneur willing to share its trade secrets with another entrepreneur.

The ethics of the value sales that author based its sales methodology on is deeply encrusted in the Value Calling - under the covers you find the valuable insight and the know how in designing the "value calling" campaign.

If you are searching for practical compendium that is laced with personal experience and ethics of the current, engaged and honest sales professional than Value Calling is worth reading! Highly recommended!!!