Description:

This paper is a published version of the original unpublished master's thesis manuscript, "Profiles of Attitudes Toward Healthcare: Psychographic Segmentation," by Frederick Navarro. The PATH research, conducted in 1988-89, was the first large scale study designed to test for the existence of subtypes {"path types") defined by health psycho-social factors, and confirm their existence across geographic regions of the U.S.. The fact that "path types" are as applicable today as they were when the study was first conducted is a testament to the rigor and validation steps applied. In fact, when compared to typical subtype studies appearing in peer-reviewed journals today, this study is equivalent to ten such studies. This paper is validly called the "birth certificate" of the PATH Type Model.