Description:

In February 2006, PMA conducted a survey of consumers in the U.S. The objective was to measure the current consumer involvement in scrapbooking, develop profiles of the major consumer segments, evaluate the emerging role of computers in the scrapbooking process, record purchasing patterns and spending, and gauge interest in archival-quality and acid-free materials. The PMA 2006 U.S. Consumer Scrapbook Report details the findings from the survey.