Description:

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In February 2006, PMA conducted a survey of consumers in the U.S. The objective was to measure the current consumer involvement in scrapbooking, develop profiles of the major consumer segments, evaluate the emerging role of computers in the scrapbooking process, record purchasing patterns and spending, and gauge interest in archival-quality and acid-free materials. The PMA 2006 U.S. Consumer Scrapbook Report details the results of the survey. This premium edition supplies companies with a complete look at survey results, saving them the time and expense of conducting their own survey. In addition to the basic report, this edition includes over 250 pages of data tables with a breakdown of the answers to each question cross-tabulated by demographic variables including household income, presence of children, gender, age, internet access, education level, and occupational status.