If you are a kitchen and bath business, this is a great read and reference guide to all the little things that bring together a cohesive marketing plan. It's also a good introduction to marketing in general, which, if you are running a small business, is just one more hat you need to learn.

This book is great for anyone looking to gain more knowledge about marketing. If A is for Advertising and B is for Branding I hope the author plans on the next book being titled with C and D. I will be anxiously waiting. Thanks for some great information.