Interactivity in Advertising: The Key to Furthering Advertising Effectiveness

by Luke M. Vaillancourt

Publisher: lukeMV
Copyright: © 2006 Luke M. Vaillancourt Standard Copyright License
Language: English
Country: United States
Edition: Second Revision
Download: 1 documents, 7060 KB

Printed: 104 pages, 4.25" x 6.88", perfect binding, black and white interior ink

Description:

Written as a Master's Capstone Report, this book demonstrates how modern technologies that facilitate interactive communication can improve the effects of advertising on consumer decision-making. In observing industry and academic leaders, in addition to scholarly research, this capstone report concludes that the key to effective advertising lies within the element of interactivity.

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