Interactivity in Advertising: The Key to Furthering Advertising Effectiveness
|
Publisher: lukeMV
Copyright:
© 2006 Luke M. Vaillancourt Standard Copyright License
Language: English
Country: United States
Edition: Second Revision
|
Download:
1 documents, 7060 KB
Printed: 104 pages, 4.25" x 6.88", perfect binding, black and white interior ink Description:Written as a Master's Capstone Report, this book demonstrates how modern technologies that facilitate interactive communication can improve the effects of advertising on consumer decision-making. In observing industry and academic leaders, in addition to scholarly research, this capstone report concludes that the key to effective advertising lies within the element of interactivity. Keywords:Listed in: |
Stats:
Lulu Sales Rank: 88,975
Average customer rating:
Please log in or sign up to rate this item.
[Click the preview to close]




