Interactivity in Advertising: The Key to Furthering Advertising Effectiveness

by Luke M. Vaillancourt
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 (1 Rating)
Paperback, 104 pages
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$15.96
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Written as a Master's Capstone Report, this book demonstrates how modern technologies that facilitate interactive communication can improve the effects of advertising on consumer decision-making. In observing industry and academic leaders, in addition to scholarly research, this capstone report concludes that the key to effective advertising lies within the element of interactivity.
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Lulu Sales Rank: 104404
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Product Details

Publisher lukeMV
Copyright ©2006 Standard Copyright License
Language English
Country United States
Publication Date September 4, 2006
   
Lulu Sales Rank 104404
   
Page Count 104 pages
Size Pocket
Binding Perfect Bound
Interior Color Black And White

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