Description:

Kevin Hillstrom brings twenty years of practical experience at leading multichannel marketers like Nordstrom, Eddie Bauer, and Lands' End to the challenge of Contact Strategy Optimization. Too often, identifying the proper catalog and e-mail contact strategy requires expensive black box algorithmic solutions that are difficult to understand. In this document, Kevin illustrates a straightforward approach to the challenge, offering a simple spreadsheet that can be used by any Executive or Business Analyst.