The Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers

by Scott Kirsner

Publisher: CinemaTech (http://cinematech.blogspot.com)
Copyright: © 2007 Scott Kirsner Standard Copyright License
Language: English
Country: United States
Edition: Second eBook Edition, March 2007
  • E-bookDownload $12.95
Download: 1 documents, 7979 KB

Description:

Google buys YouTube. Americans now watch an average of 100 minutes of Internet video a month. "The Extreme Diet Coke and Mentos Experiments” earns its creators more than $35,000. A video ad from Dove lures more viewers to its site than a Super Bowl spot.

What does it all mean?

“The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Metacafe, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”).

Full of up-to-date stats, original interviews, and valuable case studies, “The Future of Web Video” also contains charts covering:

> Sites that help video producers earn money
> Online viewing habits
> Devices that bring Web video to the TV
> Opportunities and challenges Web video presents

Updated: March 2007

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Computers & Internet

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Lulu Sales Rank: 303
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Smart predictions, short interviews and case studies, excellent breakdown of features/pricing, transient value
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12 Mar 2007 (updated 12 Mar 2007)
Haven't read 2nd edition, but 1st version was well worth the cash. Cogent, relevant overview of web video frontier. Media VIPs, talent echo Kirsner's thesis: web media is compelling, lucrative. Serious entrepreneurs are already familiar with most truisms in FOWV, but all will benefit from Kirsner's synthesized research. Author compares, contrasts new media profit centers incl. relative value, features, pricing, limitations. Further to his credit, author distances self from the tech focusing instead on biz ops, key players, industry as a whole. FOWV (v1 at least) seemed likely an abbreviated abstract of author's future, more in-depth treatment. Unclear from book's description, details why upgrade to 2nd edition worth another $15. Fresh content limited to AppleTV/Akimbo, "up-to-date stats," and Kirsner's take on the Dove ads?
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17 Nov 2006 (updated 22 Nov 2006)
Additional reviews and comments about the book can be read here.

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[ 1 response ]
Articulate distillation of important trends [ No Rating ] 15 Nov 2006
If you are interested in web video - either as an entrepeneur, an advertiser or an artist, you should buy this. It pulls together an internet full of ideas into an articulate distillation of whats going on.

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