In this book George Siemens looks at ways the context around knowledge is changing and the influence this is having on on the perception of knowledge itself. A chronicle of how knowledge is changing and the way we become aware, how we learn, make sense of a world that is connected at the speed of light and enjoy greater access (and exposure) than ever before. Consider:
1. The rise of the individual - ability to voice and show, blogs and YouTube. Everyone is now a publisher.
2. Increased connectedness - affordances for conversation enable dialog across distance and time
3. Immediacy and 'now' - knowledge half-life is shrinking fast. It has become a matter of urgency to 'know' in our business and social life.
4. Breakdown and repackaging - new tools allow everyone to rip, mix and burn. It is possible to re-create 'new' works and insights by making a collage of existing material.
5. Prominence of the conduit - new publishing media have opened things. Bogs, wikis, photo sharing, social bookmarking have provided forums for self expression not previously available.
6. Global socialization - networking everywhere from MySpace to SecondLife. New media promote the flow of knowledge, making it easier to find people , share interests, collaborate and create new stuff.
7. Blurring worlds of physical and virtual - 'on the go' becomes the norm. We can connect 24x7, from anywhere to mostly everything.

KnowingKnowledge is a timely revisit of emerging perceptions and a collection of deep thoughts around a subject of importance to business, education, learning and personal development. It is a useful meta commentary on the nature of knowledge itself