The Executive's Guide to Web Site Measurement and Testing...A Roadmap for Maximizing Profitability

by Phillip Kemelor

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Publisher: PK Web Communications LLC
Copyright: © 2006  Standard Copyright License
Language: English
Country: United States
Edition: Second Edition

Printed: 192 pages, 8.5" x 11", perfect binding, black and white interior ink

Download: 1 documents, 861 KB

Description:

The Executive’s Guide to Web Site Measurement and Testing is a plain language introduction to web analytics. You'll learn:

  • -Web analytics definitions
  • -How to select web analytics software
  • -Understanding the pros and cons of page tagging. log file analysis, on demand and on site web analytics solutions
  • -Step by step guide to developing web metrics and reports that can answer your key online business and marketing questions
  • -How to analyze web analytics reports
  • ...and much, much more

Phil Kemelor, Lead Analyst for the CMS Watch Web Analytics Report, and VP Strategic Analytics for Semphonic , explains in clear, plain language how to get started and how you use analytics to attract and keep more site visitors.


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Lulu Sales Rank: 17,461

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This content can be found in the following groups: Liberated Minds Group

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