The Executive's Guide to Web Site Measurement and Testing...A Roadmap for Maximizing Profitability
Paperback, 192 pages
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The Executive’s Guide to Web Site Measurement and Testing is a plain language introduction to web analytics. You'll learn:
-Web analytics definitions
-How to select web analytics software
-Understanding the pros and cons of page tagging. log file analysis, on demand and on site web analytics solutions
-Step by step guide to developing web metrics and reports that can answer your key online business and marketing questions
-How to analyze web analytics reports
...and much, much more
Phil Kemelor, Lead Analyst for the CMS Watch Web Analytics Report, and VP Strategic Analytics for Semphonic , explains in clear, plain language how to get started and how you use analytics to attract and keep more site visitors.
-Web analytics definitions
-How to select web analytics software
-Understanding the pros and cons of page tagging. log file analysis, on demand and on site web analytics solutions
-Step by step guide to developing web metrics and reports that can answer your key online business and marketing questions
-How to analyze web analytics reports
...and much, much more
Phil Kemelor, Lead Analyst for the CMS Watch Web Analytics Report, and VP Strategic Analytics for Semphonic , explains in clear, plain language how to get started and how you use analytics to attract and keep more site visitors.
Also available as a Download
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