Description:

If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. Designed for a University of Toronto continuing studies course, "Copywriting That Works" will guide you through the process of producing copy that works, no matter your objective or target market. From branding to hard sell, from newspaper and magazine ads to direct response marketing, Copywriting That Works... works! In addition, the book includes bonus chapters on how to write Google Ads and copy to optimize websites for the best Search Engine results. Choose from spiral-bound paperback or electronic PDF format; 26 chapters; 146 pages; 45,200 words.