Description:

The Lousy Writer's Guide to Writing Persuasively helps readers write persuasive promotional copy to convert browsers into buyers and boost company sales.

Jacobs pulls deep from her treasure chest of experience and enlivens the pages with solid, how-to advice on crafting winning, profit-pulling copy that persuades readers to take action.

The Lousy Writer's Guide to Writing Persuasively helps both writers and non-writers, either in freelance or staff positions, improve their writing skills as well as understand the psychology of words they use to trigger action in their copy.

Visit LousyWriter.com to read free excerpts.