Description:

Women’s Business Success is the perfect resource for female entrepreneurs, especially women with small business, including home based businesses. Drawing from years of experience running businesses with no prior business training, Dr. Leah Jackman-Wheitner teaches you how to think through business ownership. You’ll learn how to write a basic business plan, how to identify your ideal customers, the right way to choose your marketing techniques, and build a basic business operations manual that will make your business run more smoothly. If being in business as a solo-entrepreneur, home based businesswoman, or owner of a small company has ever felt intimidating to you, you will find hope, reassurance, and create easy plans with this book.