My Product Or Service Has Great Functions And Features, So Why Isn’t It Selling?

by Thomas Long

Publisher: Thomas Long
Copyright: © 2007 Thomas E. Long Standard Copyright License
Language: English
Country: United States
  • MultimediaDownload $7.50
Download: 1 documents, 13592 KB

Description:

Guest: Walter Herbst, Dean of the Northwestern University New Product Development Masters Degree program Topic Title: My Product Or Service Has Great Functions And Features, So Why Isn’t It Selling? Description: My products are twice as good as my competition, but mine aren’t selling. What’s the problem? Do I need to add still more functionality to win?

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Business & Economics

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