My Product Or Service Has Great Functions And Features, So Why Isn’t It Selling?
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Guest: Walter Herbst, Dean of the Northwestern University New Product
Development Masters Degree program
Topic Title: My Product Or Service Has Great Functions And Features, So Why Isn’t It Selling?
Description: My products are twice as good as my competition, but mine aren’t selling. What’s the problem? Do I need to add still more functionality to win?
Development Masters Degree program
Topic Title: My Product Or Service Has Great Functions And Features, So Why Isn’t It Selling?
Description: My products are twice as good as my competition, but mine aren’t selling. What’s the problem? Do I need to add still more functionality to win?
Also available as a CD
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