Description:

Guest: Chris Kremer, Blue Engine Enterprises, LLC Topic Title: What Do I Do When My Traditional Way of Selling No Longer Works? Description: The traditional sales approach of emphasizing functions, features and benefits no longer works as well as it once did, so what is someone in sales to do? What is the difference between a sales-focused selling approach and a customer centered approach? What is systematic selling and how does it work? What is the best way to deal with customer resistance?