Pay-per-Click: The Complete Guide

by Dr. Basileios Drolias

ISBN: 978-1-84753-271-8
Publisher: Lulu.com
Rights Owner: Basileios Drolias
Copyright: © 2007  Standard Copyright License
Language: English
Country: Greece
  • Download $15.00
  • Paperback book $26.00
Download: 1 documents, 966 KB

Printed: 152 pages, 6" x 9", perfect binding, black and white interior ink

Description:

The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to track your sales and the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to understand exactly the response of your campaign and predict your results. How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. And is ideal for: The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.


Stats:

Lulu Sales Rank: 15,164
Average customer rating:
  1. *
  2. *
  3. *
  4. *
  5. *
  6. *
1 vote
Please log in or sign up to rate this item.

Reviews:

This item has not yet been reviewed.

Please log in or sign up to post a review.


[Click the preview to close]

Share or Bookmark This Item

Fill out this form to send an e-mail to your friend telling them about this page on Lulu.com:

We respect your privacy. The names and e-mail addresses you enter are used only for sending this message. Please read our Privacy Pledge.

Your Friend's Name:
Your Friend's Email:
Your Name:
Your E-mail:
Your Message:
(max. 1024 characters)
 
Lulu is an advocate for global consumer privacy rights, protection and security.
Member Agreement   |   Privacy Pledge