U.S. Photo Industry 2007: Review and Forecast

by PMA Marketing Research

Publisher: PMA Marketing Research
Copyright: © 2007 PMA Marketing Research Standard Copyright License
Language: English
Country: United States
  • Paperback book $58.00

Printed: 21 pages, 8.5" x 11", saddle-stitch binding, full-color interior ink

Description:

A review of the major photo categories in 2006 and forecasts for 2007.

  • U.S. digital photo spending grew 11.2 percent in 2006
  • U.S. digital camera sales surpassed expectations in 2006
  • Revenue from digital cameras grew more slowly
  • U.S. consumers made 12 billion digital prints in 2006
  • Social networking is driving image sharing and, to a small degree, incremental digital printing
  • Custom services to offset decline in film print revenue
Spending in major photo categories - digital cameras, digital printing, photo books, calendars, greeting cards, posters and other custom items, as well as, home digital printing consumables - grew 11.2 percent in 2006 compared to 2005. Specifically... (list of charts)


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Business & Economics

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