Description:

What do you do if you have a product that's as good as anything on the market, but you want to give it away?

And what if your major competitor has a virtual monopoly in the market, and spends between $5,000-$10,000 million per annum on advertising?

This is the challenge faced by the Marketing Project of OpenOffice.org - an international community of volunteers, dedicated to making the OpenOffice.org software the leading office suite on the PCs of the world.

This fascinating book explains how they intend to go about their "mission impossible". It is essential reading for anyone interested in the marketing of open-source software, or in how a group of volunteers with no funds can take on a giant multi-national corporation.

Buying from the official OpenOffice.org Community Store generates income for the OpenOffice.org Community - thanks!