Description:

The press release is one of the most important parts of a marketing plan, yet few writers understand how to write one or even why they should. This e-book explains the role of a press release as part of a marketing plan, what the press release should accomplish, and how to construct it. Written by Julie Ann Dawson, who has written promotional materials for the City of Bridgeton Department of Recreation, Senior Care of Vineland, The Kirby Company, and a variety of other small businesses.