Trade Promotion Marketing
by Bob Houk
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2006 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 128 pages, 8.5" x 11", perfect binding, black and white interior ink Description:Trade Promotion Marketing teaches advertisers how to improve and revise their company's trade promotion program by performing an external market analysis, defining program objectives, establishing a budget, and selling the program internally. Keywords:Listed in: |
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