Inside Advertiser and Agency Relationships
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2006 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 76 pages, 8.5" x 11", perfect binding, black and white interior ink Description:Containing a detailed advertiser questionnaire, numerous charts and tables, and extensive analysis, Inside Advertiser and Agency Relationships focuses on the legal issues pertaining to agency/client relationships, ways to handle conflicts between agencies and advertisers, and methods to improve communication between agencies and advertisers. Listed in: |
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