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Managing Your Media Organization

by Jane Twyon

Publisher: Association of National Advertisers, Inc.

Language: English

Country: United States

Printed: 68 pages, 8.5" x 11", perfect binding, black and white interior ink

Description:

Managing You Media Organization provides guidance on best practices in managing a media organization on a variety of levels ranging from those that are in house, external or a combination of both.The management suggestions provided in this book apply to a range of business sizes providing proprietary information to ensure you are operating in the most efficient way. Complete with checklists, best practices, charts, case studies, and agency feedback, this book provides crucial information for marketers evolving in today’s media landscape.

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Business & Economics

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Lulu Sales Rank: 7,968

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