Best Practices in Branded Entertainment
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2006 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 78 pages, 8.5" x 11", perfect binding, black and white interior ink Description:Best Practices in Branded Entertainment explores the popularity of branded entertainment among marketers, advertisers, and Hollywood producers who are focused on the success of script integration. The book thoroughly examines new media integration, online programs, event marketing, and other branded entertainment tactics via detailed case studies. Keywords:Listed in: |
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