Best Practices in Branded Entertainment
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ISBN: 978-1-56318-046-0
Publisher: Association of National Advertisers, Inc.
Copyright:
© 2006 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 78 pages, 8.5" x 11", perfect binding, black and white interior ink Description:Branded entertainment has been defined in the past as the integration of a product in a TV show, however with a new emphasis on product integration that definition has changed. Best Practices in Branded Entertainment explores the popularity of branded entertainment among marketers, advertisers, and Hollywood producers who are focused on the success of script integration. The book thoroughly examines these new media integrations, online programs, event marketing and other branded entertainment tactics that PQ Media says will be a $51 billion dollar industry in 2006. The book is chock-full of detailed case studies from research expert IAG giving real life examples of the evolving branded entertainment. Keywords:Listed in: |
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