The Super Bowl of Advertising: Are the Advertisers Still Winning the Game?
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2007 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 126 pages, 8.5" x 11", perfect binding, black and white interior ink Description:The Super Bowl of Advertising: Are Commercials Still Winning the Game? explores the most successful and unsuccessful Super Bowl commercials of all time, featuring case studies, an ROI analysis of Super Bowl effectiveness, the influence of word-of-mouth on a Super Bowl commercial, and background information on the evolution of successful marketing campaigns. Keywords:Listed in: |
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