Television Commercial Production Management

Description:

The book explains to agencies the factors their clients take into consideration before accepting a commercial production bid. Senior executives of advertising agencies will also want to read this to ensure their staff makes informed decisions. It will show advertisers how to minimize production investment risks without compromising creative value, make the best selection of project bids,maximize meeting time, make optimal observations during the shoot, better understand the costs of the editing procedure afterwards. Informing agencies about the intricacies of clients' various needs, how clients' budget constraints are mandating an update of strategies and concepts,clients' thoughts during the storyboard presentation, talent allocation, shoot, and commercial editing/re-formatting processes.