Agency Compensation: A Guidebook

Description:

This guidebook provides clear and concise analysis of complex compensation issues, including a comprehensive overview of agency compensation fundamentals. Marketers responsible for overseeing agency compensation will find this Guidebook indispensable. Some key topics covered in the book are: the types of compensation arrangements in use today, a detailed explanation of agency costs and profit margins, evaluations of the strengths and weaknesses of labor-based, commission-based and fee-based payment systems,insights into the increasing use of performance incentives, and guidance on managing compensation costs