Michael Daehn's Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

by Michael Daehn

Michael Daehn's Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ by Michael Daehn (Book) in Business & Economics
Publisher: Michael Daehn
Copyright: © 2007 by marketingenious Books Standard Copyright License
Language: English
Country: United States
Edition: Second Edition
Download: 1 documents, 2502 KB

Printed: 156 pages, 6" x 9", perfect binding, black and white interior ink

Description:

Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing message are described in detail. The problem with that approach is that if you are sending out the wrong message, it will not only be ineffective but counterproductive. The Seven Keys starts with defining the message that you are going to broadcast, then it explains the best way to communicate that message, and finally how to guage and maintain an effective marketing campaign.


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Lulu Sales Rank: 74,015

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