Description:

“The Insider Guide to The Strategic Marketing of Translation Services” is the first (and only, so far) guide on the Planet covering the best ways to strategically and proactively market your translation/interpreting services, identify and dominate your niche, turn your freelance translation practice into a highly profitable business i.e. become a full-blown entrepreneur, and then ultimately reach all your financial and life goals The book gives you dozens of strategies, tactics and techniques - but more importantly it gives you the mindset and supreme self-confidence without which any knowledge or competency you may have is bound to prove sooner or later futile. It adapts the general and well-known marketing principles and techniques to the specific situation of the translation profession. A.M.Sall has been a working professional translator since 1972. In this book, he draws on his own experience but also on that of my other translators he has had to meet in a career spanning over 3 decades.