Playing Hide And Seek (In The World Of Media)
Brochure, 16 pages
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Undercover marketing is gaining ground in the world of film, television, and interactive games. It has not eclipsed the old-fashioned kind, but that is just a matter of time, or so it seems.
Playing Hide and Seek in the World of Media contemplates the ethical implications of undercover marketing in all its forms, and how marketers intend to grab the publics' attention in a world that has become immune to traditional advertising messages. The article also examines cases where this new form of marketing helped independent filmmakers to stand their ground in the onslaught of Hollywood product.
Playing Hide and Seek in the World of Media contemplates the ethical implications of undercover marketing in all its forms, and how marketers intend to grab the publics' attention in a world that has become immune to traditional advertising messages. The article also examines cases where this new form of marketing helped independent filmmakers to stand their ground in the onslaught of Hollywood product.
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