2008 ANA Masters of Marketing Annual Conference CD

Description:

This premium ANA audio CD features 13 chief marketing officers and marketing thought leaders from the sold out October 2008 ANA Masters of Marketing Annual Conference in Orlando, FL. This conference CD provides a unique opportunity to hear from the “masters” of our profession who are driving our industry forward, including Procter & Gamble’s former Global CMO, Jim Stengel, Tony Hsieh, CEO of Zappos.com, Joe Tripodi, Chief Marketing and Commercial Officer at Coca Cola, and CMOs from Bank of America, Hewlett-Packard, Interbrand, and E*Trade. Speeches given by presenters from BBDO Worldwide, Rapp Collins, Mercedes Benz, Unilever PLC, Shop & Stop Supermarket Company, and The Effies are also included on this must have CD. Please note that recordings are in MP3 format.