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What are you supposed to do when someone seems to be deliberately running an advertising agency into the ground? Several million dollars are involved, and the parent agency is at war with itself. Obviously, you find a dog food manufacturer and a partner who hates the business side of things, and take on the whole industry.
This is the book that wouldn't go away. It's a send up of the industry as well as a story. I grew up in a freelance advertising agency, and the whole story started working when the characters began to hit targets I've been wanting to hit for years. If you like reading it as much as I enjoyed writing it, good deal.