Marketing 101: Why People Buy
E-book, PDF Format
![[cover thumbnail]](http://static.lulu.com/items/volume_64/6731000/6731456/1/preview/320_6731456.jpg?6731456-1239298694)
$2.00
Downloads immediately
Marketing 101: Why People Buy, and Why Independent Authors Should Care helps authors pursue their sales goals by providing a unique insight into what motivates people to buy. Dawson boils down a variety of complex marketing concepts and customizes them specifically for independent authors. This short PDF will help you better communicate with potential readers and develop a marketing plan for your book. Learn how to identify the four types of needs that spur purchases. Learn how to differentiate between proactive and reactive wants. Discover ways to build inherent value into your work and make customer care about it. This PDF includes a worksheet that will help you narrow your research and think through the ideas in this product.
Ratings & Reviews
Log In to review this item
Review Marketing 101: Why People Buy
Lulu Sales Rank: 182432
![[Loading...]](http://static.lulu.com/images/ajax-loader.gif?20091217135956)
