Upgrade Your Society's Image with HTML Newsletters
E-book, PDF Format
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$2.00
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Plain text may be a fine way to send a newsletter, but if you want your message to get noticed and not sent to the virtual trash can, HTML can help you upgrade your organization's image.
I have some experience with e-newsletters, having sent roughly 15 million e-mail newsletters over the past eleven years (that's number of addressees times 52 weeks times eleven years). For many years I sent the newsletters in plain, ASCII text. That sufficed at the time, but technology changed, along with the tastes of newsletter readers. Instead of just boring, black-and-white text, an HTML newsletter includes text with different kinds of formatting (bold, colored text, different fonts, and other treatments), pictures, background colors, and columns. I now send the Plus Edition issues of this newsletter in HTML. This week I thought I would share some of my experiences.
I have some experience with e-newsletters, having sent roughly 15 million e-mail newsletters over the past eleven years (that's number of addressees times 52 weeks times eleven years). For many years I sent the newsletters in plain, ASCII text. That sufficed at the time, but technology changed, along with the tastes of newsletter readers. Instead of just boring, black-and-white text, an HTML newsletter includes text with different kinds of formatting (bold, colored text, different fonts, and other treatments), pictures, background colors, and columns. I now send the Plus Edition issues of this newsletter in HTML. This week I thought I would share some of my experiences.
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