Book Titles That Sell Books: An Instant Report from the Poynter Quick Reference Library
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Paperback, 7 pages
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The title and subtitle for your book will be the most important piece of copywriting you will do for that book. A good title alone can make the difference between a mediocre seller and a bestseller. Similar to an advertising or news story headline, the title of a book often makes the difference between a reader passing the book by or picking it up to exam-ine it more carefully.