Bookshelf -- Selling Books from Other Authors and Publishers: An Instant Report from the Poynter Quick Reference Library
Paperback, 8 pages
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$11.00
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One way small and large publishers can easily expand their business is by operating a Bookshelf; selling related (non-competing) books from other publishers.
Offering other books in the same line as the anchor product will spread costs and make you the information center for your interest area. For example, Para Publishing has six books on various areas of publishing with The Self-Publishing Manual as our anchor product. We have special reports on very narrow publishing subjects, a newsletter Publishing Poynters and we host publishing workshops. But there are a lot of good books we did not write or publish that will help publishers. So we buy these books from their publishers and offer them to our book publishing customers.
Offering other books in the same line as the anchor product will spread costs and make you the information center for your interest area. For example, Para Publishing has six books on various areas of publishing with The Self-Publishing Manual as our anchor product. We have special reports on very narrow publishing subjects, a newsletter Publishing Poynters and we host publishing workshops. But there are a lot of good books we did not write or publish that will help publishers. So we buy these books from their publishers and offer them to our book publishing customers.
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Lulu Sales Rank: 142667
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