Build A Better Financial Relationship With Your Agencies
by Joanne Davis
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2004 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 39 pages, 8.5" x 11", perfect binding, black and white interior ink Description:The financial management of an advertiser's account is one of the most difficult aspects of the client/agency relationship. Build a Better Financial Relationship with Your Agencies addresses the factors marketing and agency professionals should consider when defining expectations and managing media, fees, and audits. Keywords:Listed in: |
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