Deconstructing Creative Strategy
by Rich Feldman
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Printed: 114 pages, 8.5" x 11", perfect binding, black and white interior ink Description:
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In this ANA bestseller, Rich Feldman looks at the 14 separate elements which make up creative strategy, including authenticity, consumer negotiation, conflict, and drama, making this book a must-read for anyone hoping to take a more in-depth look at creative strategy.Stats:
Lulu Sales Rank: 2,831
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