Driving Brand Equity and Accountabilty
|
Publisher: Association of National Advertisers, Inc.
Copyright:
© 2005 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
|
Printed: 34 pages, 8.5" x 11", perfect binding, black and white interior ink Description:All marketers know how difficult it is to tie brand equity to sales results, but Driving Brand Equity and Accountability offers a new approach to resolving this dilemma by encouraging marketers to look at key measures of brand performance, such as equity/shareholder value, stock price, operating margins, sales revenue growth, and industry growth rates. Keywords:Listed in: |
Share This
Report this item
Preview This Book
View Back CoverStats:
Lulu Sales Rank: 20,878
This item has not yet been rated. Be the first to rate it!
Have your own story to tell?
We've got publishing services to get you started.[Click the preview to close]
