Evaluating Agency Performance
by David Beals
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Publisher: The Association of National Advertisers, Inc.
Copyright:
© 2003 The Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 84 pages, 8.5" x 11", saddle-stitch binding, black and white interior ink Description:Evaluating Agency Performance provides advertisers with an in-depth guide to designing an evaluation system that suits both the client and the agency. The book examines the issues surrounding agency evaluation such as defining expectations, structuring and managing the evaluation, performance incentives, and other best practices. Keywords:Listed in: |
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