Gender Differences in Advertising
Paperback, 76 pages
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Men and women have different ways that they buy and sell products/services. learn these differences and more in Dr. Jay's informative book as he outlines how men and women employ their respective psyches in the evaluation and purchasing process. Sales is now made easier for salespeople of all types of products and services. If you have a desire to succeed in sales then this is a must read book!
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