Measuring the ROI of Online Press Releases
Paperback, 45 pages
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Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners
to communicate news directly to journalists. With the advent of new online communication channels, the goals, target
audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new
communication tool used by public relations and marketing professionals alike.
to communicate news directly to journalists. With the advent of new online communication channels, the goals, target
audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new
communication tool used by public relations and marketing professionals alike.
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Lulu Sales Rank: 167236
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Product Details
| ISBN | 978-0-578-02680-0 |
|---|---|
| Publisher | SNCR PRESS |
| Copyright | ©2009 Society for New Communications Research (Standard Copyright License) |
| Language | English |
| Country | United States |
| Publication Date | June 14, 2009 |
| Lulu Sales Rank | 167236 |
| Page Count | 45 pages |
| Size | U.S. Letter |
| Binding | Saddle Stitch |
| Interior Color | Full-color |
